#01 Challenge:

ACCL International, as a primary contractor to the USA Government for critical missions’ support, needed more exposure when searched upon for their bespoke service offerings that are diversified, yet tailor-made to the projects at hand.

#02 Strategy:

Along with Linkedin Community Management, SEO was deployed to improve overall Site Quality Rankings, Visibility towards priority markets and improved keyword rankings.

#03 Execution:

Bespoke SEO Dashboard was set in place to track on a weekly basis the growth indicators from SEO traffic to additional KPIs such as page views, referral and/or social traffic, growth of engaged users, etc.

#04 Results:

+20% SEO Traffic | +12% Direct Traffic & +41.5% Referral Traffic | +26% Engaged Sessions |+7% Engagement Rate | +18% Sessions