#01 Challenge:

Elli’s Café & Bakery was strategically located in Palm Jumeirah, attracting a lot of local community residents, especially for a hearty breakfast or lunch feasts with family & friends. Yet, we needed to come up with cost-efficient marketing solutions to attract both visitors and Dubai residents to Elli’s.

#02 Strategy:

We tapped into different Influencer Communities who represented various passion points from food, travel to lifestyle to come dine at the café & capture the memories socially.

#03 Execution:

A bespoke Social Creator list was produced; whereby shortlisted social influencers were selected across multiple criteria from Page Profile / Brand Affinity to Follower Community and Brand Messaging. Personalized briefings were drafted/influencer inclusive of brand guidelines/café USPs to be featured to final shooting edits/reel captions and CTA deliverables.

#04 Results:

The organically produced influencer reels with supportive stories went viral, expanding significantly audience reach & engagement. Up to 15,000 Video Views | +15% Increased Footfall during the X8 Week Campaign Activity.