#01 Challenge:

Dr Scent UAE is a leading Home Fragrance & Air Freshener Brand, that enjoys global coverage. The client team was seeking an expert creative agency team that could showcase their product range in a premium, creative and engaging way.

#02 Strategy:

In partnership with Pixel Perfect Films, we developed detailed monthly content calendars that mapped out a cohesive storytelling flow across reels, carousels, still posts, product photography, ecommerce and CGI animation. Each calendar balanced product education, sensory storytelling, lifestyle integration, and seasonal campaigns. We also ensured every asset laddered up to the brand’s luxury positioning, from style in visuals to the tone and pacing in motion content.

#03 Execution:

We led end-to-end creative strategy and execution for all digital and social content — overseeing a multidisciplinary team of 15 creatives across CGI animation, graphic design, videography, photography, and post-production. The role combined high-level creative direction with hands-on production management to ensure each monthly content cycle delivered premium, on-brand assets that elevated the brand’s visual storytelling.

#04 Results:

The META Brand Uplift results – issued post three months of activity – were remarkable. +15.6% Points in terms of Ad recall for META – 6.2 points is the META category benchmark. Higher ad recall recorded against early adopters; essential to gain market penetration mid-to long term.