#01 Challenge:

As an extension of the Indian Pavilion, Expo 2020, our set challenge was to introduce India as a tourist destination to the UAE citizens, without the need of visiting the Expo Center.

#02 Strategy:

UAE residents and/or Visitors were strategically targeted upon Arrival at Dubai International Airport with the Rice Promotion Campaign. Whilst leveraging the popular shopping & mall culture, a full-fledged & interactive On-Ground Activation was deployed with custom-made stand display of Indian artifacts from different Indian States.

#03 Execution:

All Baggage Conveyor Belt Screens were taken over at T3 Arrivals Dubai International Airport. On-the-ground, the IBEF branded Booth Display was activated across X10 Shopping Locations across major Emirates for Visitors to discover the artifacts, scan the QR Code, register online and participate in live quizzes with Price Giveaways.

#04 Results:

+4,000 Scans online to learn more \ +1,250 Online Registrations